FM World operates within the FMCG industry under the Multi-Level Marketing business model. The Mission of FM World is to deliver high quality products at attractive prices directly to households, excluding traditional retail networks.

FM World Poland was established in 2004 in Wrocław, Poland by Mr Artur Trawiński. Due to its dynamic growth, in 2007 a new company – FM World– was founded to expand the brand abroad. Today FM World products are known and appreciated on six continents. With a unique business model – network marketing, a type of direct selling – the company creates perfect conditions for the development of micro-enterprises; it provides opportunity, training and support.